'The philosophy of the Ashley Urban brand is that tasteful design and self awareness will save the world.'

The brand in four words is style, design, creativity & awareness. Style is in everything we do, and it's a tool that we must sharpen with every movement. Style is the way we choose to curate our surroundings, the way we impact those around us, the lens through which we look at the world, our connection to nature, and the composition of all our creative choices. Style is storytelling through finding beauty, curiosity and inspiration everywhere. By consciously treating all of our actions as works of art, we can spark self awareness and growth within ourselves. I believe that the mastery of self awareness enables impeccable perception...and with perception comes a transcendent level of approaching all facets of life with grace, empathy, openness, and curiosity. 

The brand vision is to promote mindful living through educating ourselves in good design, personal style development, self exploration, creative expression, and finding joy in everyday simplicities. I believe creativity, curiosity and kindness light the path to healing, personal growth and leaving a positive impact on the world. My mission is to seek, share and promote as much of these values as possible. 

Much love, 

Ashley Urban - Founder


Ashley Urban shot by Allen Daniel

About The Founder...

Raised in the secluded back woods of Pike National Forest in Colorado, my greatest childhood pleasures were reading, creating art, and connecting with nature. My work and all aspects of my life are still deeply influenced by the natural realm.

Fine art and creative expression has been a way for me to speak without having to say anything. A means of channeling the harshness of life into something beautiful. I continually strive to reflect the immense amount of pain and beauty that surrounds us.

Style, fashion, photography, and appreciating the details of everyday life were skills that came as an evolution for me after I realized that solely focusing on fine art was not quenching my full creative thirst. So I've built a brand and a life which incorporates a little bit of everything I love.

Before becoming a college drop out, I studied art education with an emphasis in painting. After leaving school, my professional background has ranged from being a waitress extraordinaire, working in couture floral design, being a beekeeper's assistant, interning at a major Los Angeles art gallery, sleuthing out and re-selling women's vintage clothing, peddling private art commissions, curating memberships for a   collective of downtown LA movers and shakers, designing my own line of accessories, illustrating textile patterns for clothing brands, to slinging rare vintage timepieces with the renowned Craft & Tailored brand. 


In 2013 I moved from Denver, Colorado to downtown Los Angeles, where I continue to live, create and work.

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