Ashley shot by Allen Daniel

The essence of my passion in four words is style, design, creativity & awareness. Style is in everything we do, and it's a tool that we must sharpen with every movement. Style is the way we choose to curate our surroundings, the way we impact those around us, the lens through which we look at the world, our connection to nature, and the composition of all our creative choices. Style and creativity is storytelling through finding beauty, curiosity and inspiration everywhere. I consciously strive to create a work of art through all of my actions.

My vision is to promote mindful living through education in good design, personal style development, self awareness, creative expression, and finding joy in everyday simplicities. I believe creativity, curiosity and kindness light the path to healing, personal growth, and leaving a positive impact on the world. My mission is to seek, share and promote these values as much as possible. 

Much love, 

Ashley Urban

"Excellent design and creativity will save the world."


Raised in the secluded back woods of Pike National Forest in Colorado, my greatest childhood pleasures were reading, creating art, and connecting with nature. My work and all aspects of my life are still deeply influenced by the natural realm. Fine art and creative expression has been a way for me to speak without having to say anything. A means of channeling the harshness of life into something beautiful. I continually strive to reflect the immense amount of pain and beauty that surrounds us.

Style, fashion, photography, and appreciating the details of everyday life were skills that came as an evolution for me after I realized that solely focusing on fine art was not quenching my creative thirst. So I'm building a brand which incorporates a little bit of everything I love.

Before becoming a college drop out, I studied art education with an emphasis in painting. Since then, I've been a waitress extraordinaire, a tetris-minded grocery-bagger, enthusiastic florist, globe-trotting vagabond, beekeeper's assistant and worshiper of bees, art gallery intern, vintage clothing hoarder and reseller, fine artist, secret society membership curator, textile designer, and seller of rare, vintage timepieces at Craft & Tailored. I've been all over the map, but my roots are always planted in creating art and exploring the beauty of excellent vintage design.
In 2013 I moved from Denver, Colorado to Los Angeles, where I continue to live, create and work.

Thanks For Submitting!